Starbucks claims of supporting the welfare of coffee farmers in developing countries in order to be portrayed as an ethical corporation, whilst in reality these workers are manipulated and underpaid. In 2007, a delegation of NYC baristas travelled to Ethiopia to meet and discuss working conditions with exploited coffee farmers. Farmers are being taken advantage of, being payed only $0.57 per pound of Ethiopian Sidamo coffee, a mere 2.2% of the projected retail price. “They deceive us by telling us that they’re going to help us grow, but they are the ones that are growing ” Said Tedasse, a farmer from Fero Co-Operative.  The low prices paid to coffee farmers by Starbucks forces children to work on their family farms, with an alarming ‘two million children in the Sidamo area alone working an average of 29.9 hours per week .Whilst people may not hesitate to spend $3 on a latte, many are unaware that this simple expense is the ‘equivalent to the daily wage of a Starbucks Central American coffee picker ’. Starbucks is blatantly aware of its exploitation of coffee farmers, yet it fails to respond to the needs of its workers who are living in poverty.